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We’re beauty, pure and simple. So unattainable looks don’t inspire us, but originality does. That’s why we love being different; from our exotic ingredients, to the shape of our bottles, to our quest for sustainability—we approach beauty in our own way.

Our ads aren’t filled with celebrity spokesmodels, and we don't try to make hair look "perfect" because we'd rather make hair look fuller, smoother, straighter, curlier, or bouncier and smell irresistible while we're at it. That means we'll never ask what you want to "fix" about your hair, because that's something you should never even think about. We just want to know what you love about it, so we can make you love it even more.

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